4 minute read · Practical marketing guidance
On this page 5 sections
Before handing over a logo for your website, identify the approved artwork and the variant intended for that placement. A file called “final” can still contain an older identity or a version meant for another background. The website editor needs a clear choice, not a folder of competing possibilities.
For a Las Vegas or Henderson business, start with the brand owner and the person who prepared the artwork. Confirm what may be used, then ask the website editor what delivery file the site can accommodate. Those decisions give each person a specific job.
Confirm the identity before choosing the file
Find the approved logo version and any instructions that accompany it. Check the business name, spelling, mark and arrangement against that approval. If the folder contains different identities, ask the owner which one is current. Do not make the website editor settle a branding decision from filenames alone.
Keep the original master identifiable, along with the website delivery files made from it. The designer should be able to explain which version each export represents. A reference screenshot can help explain a question, but it does not establish the approved artwork’s origin.
If the identity or variants need clarification, discuss that work within an agreed branding and creative scope. Selecting an existing approved version and developing a new one are different assignments. Make that distinction before anyone changes the website.
Use format information without treating it as approval
The web.dev vector-image guide explains that vector artwork describes shapes and paths that are redrawn when scaled. Artwork with sharp lines, solid colors and defined shapes can suit SVG. This supports asking the designer about the source artwork, rather than choosing from a filename alone.
MDN’s image-format guide describes PNG as lossless with transparency support. It also notes that SVG can include bitmap images. A PNG extension therefore does not establish transparent content, and an SVG extension does not establish that every part of the supplied artwork is vector.
Ask the designer to identify what the actual file contains and the website editor to confirm the supported delivery method. Neither source information nor format capability proves that a particular candidate is ready for this website. Keep the question focused on the supplied artwork and its intended use.
A fictional handoff for two backgrounds
Imagine a Henderson bookbinding business called Juniper Bindery. The business, identity, version, approval, files, backgrounds and decisions below are wholly fictional. No artwork has been approved, created, converted, uploaded or tested for this example, and no rendering result has been observed.
Assume the fictional owner has selected identity version 3. The website plan calls for a light header and a navy footer. The following candidates illustrate how a handoff could separate those roles; they are proposed files, not actual assets.
| Candidate and intended role | Decision before website use |
|---|---|
| juniper-dark-on-light.svg — dark full wordmark for the light header. | Designer to confirm version 3 and artwork contents; editor to check the delivery method and planned placement. |
| juniper-white-on-navy.png — reversed full wordmark for the navy footer. | Designer to confirm the approved variant and intended background treatment; editor to review it against the footer. |
| juniper-reference-screenshot.jpg — reference with unconfirmed origin and version. | Hold as reference only. Request the approved artwork instead of treating this as the production logo. |
No candidate earns acceptance from this table. The useful distinction is responsibility: the owner confirms identity, the designer clarifies the artwork and the editor checks the website placement. Those checks remain pending.
Resolve the artwork or placement question with the right person
If the wrong business name or variant is supplied, return to the owner and designer. If the artwork’s origin is unclear, request clarification before treating it as the production source. Renaming a file would not answer either question.
If an actual placement later shows the name becoming difficult to read, compare that observation with the approved design and intended space. Ask whether the editor needs a layout adjustment or the designer needs to supply another approved arrangement. Do not silently squeeze the wordmark or substitute a symbol that has not been approved for that role.
The same distinction applies to a background mismatch. Resolve which variant belongs there, then review the resulting placement. When a separate service photo needs preparation, our website photo guide covers its crop, detail and delivery checks. That is a different task from selecting an approved logo variant.
Give the website editor a settled choice
A useful handoff names the approved version, the exact delivery file and where it belongs. Attach the applicable brand instructions and identify who can answer artwork questions. After agreed implementation, review the actual page with the responsible people and record any unresolved mismatch.
Logo placement can be discussed within an agreed website design scope. Email sales@rank.vegas with your website, the intended placement and the artwork question you need resolved.