3 minute read · Practical marketing guidance
On this page 4 sections
A Search ad’s main page can explain the service while additional pages answer preparation or request questions. Before proposing sitelinks, identify what each extra page contributes beside that main answer.
For a Las Vegas or Henderson business, begin with an approved offer and existing pages. This is an editorial choice for advertiser review, not a reason to create several thin pages just to fill an asset list.
Start beside the main service answer
Google’s sitelink guidance describes extra links to specific website pages, with link text and destination URLs. Their appearance varies; submitting a planned set does not guarantee that exact set will show.
Read the main destination first. If it already explains the offer, ask which existing page supplies a genuinely separate answer: what to prepare, how to request review, or another relevant detail. If the ad’s own wording is unsettled, our responsive Search ad text guide covers that earlier review.
Compare three fictional candidates
The Henderson furniture-refinishing shop, policies, pages and choices below are wholly fictional. No real page, account, asset, campaign or policy approval has been inspected.
Imagine its main page explains refinishing work and staff review before acceptance. The illustrative main destination is https://example.com/furniture-refinishing/. These addresses are placeholders, not claimed working pages.
| Candidate label and destination | Proposed decision |
|---|---|
| Prepare Furniture Photos https://example.com/furniture-photos/ | Consider: a separate guide explains the photos to prepare for staff review. |
| Request a Finish Review https://example.com/finish-review/ | Consider: existing request instructions explain the next step without confirming acceptance. |
| Refinishing Information https://example.com/furniture-refinishing/ | Hold: a new label repeats the main overview rather than adding an answer. |
The third decision is an original usefulness judgment for this plan. It does not claim that Google prohibits repeated destination URLs. A different page arrangement could justify a different choice.
Check wording and the eligible pool separately
Google’s sitelink requirements prohibit repeated link text even when destinations differ. They also require wording that accurately identifies relevant destination content. Renaming two links does not, by itself, make their answers useful.
Google’s sitelink guidance also explains that higher-level assets can be eligible alongside lower-level assets within the same account branch. Ask the advertiser: “Which existing account or campaign sitelinks could accompany this service, and are they relevant here?”
Keep that question distinct from approving the fictional candidates. A planned list does not establish the actual eligible pool or authorize account changes.
Hand over the reason for each choice
Give the advertiser the main destination, exact proposed labels and URLs, and the answer each adds. Leave a missing preparation explanation unresolved rather than pretending its page title supplies it.
Connections within the website are a separate task; our internal-link guide covers those reading paths.
Rank.Vegas digital advertising services can support ad-to-page planning within an agreed scope. Email sales@rank.vegas with your public website, advertised service, main destination and proposed extra pages. Account review and implementation responsibilities require agreement.